Google integrates QR code technology for 100,000 business owners
December 11, 2009
Thanks to Google, QR technology is finally getting the long-over-due mobile marketing spotlight it deserves.
Earlier this year, I talked about the creative way in which Editoras Online integrated QR technology and Twitter to create a stunning viral-marketing campaign. Now, Google fans across the country may soon have an opportunity to interact with QR technology through Google’s latest endeavor called Favorite Places.
What is “Favorite Places”? Well, according to Google:
Over 100,000 businesses were identified as Favorite Places. The list was determined based on the popularity of a business’ Local Business Center listing, as determined by how many times Google users looked for more information about a business, requested driving directions to get there, and more. Google users “decided” based on their actions, and we sent the decals.
What exactly does this mean for the average consumer?
The good…
It means that the most popular (i.e., searched) businesses across the U.S. may soon be equipped with a window decal containing a unique bar code, known as a QR code. So, what’s the big deal? Well, a major benefit of integrating QR codes into print ads is convenience. QR technology is all about pointing and scanning, which eliminates the need to type in lengthy URLs. Bottom line, it’s simply a faster way to deliver relevant content to a mobile device (e.g., reviews, ratings, special promotions, or store coupons if a particular business is offering one).
The bad…
Unlike the ubiquitous nature (and advantage) of using SMS, QR codes reach a limited audience. For now, users with smart phones that have good quality cameras, and have previously located, downloaded and installed the QR software will get the desired results. There are many free and paid QR readers available on the market. Some of the newer mobile devices have QR readers installed or bundled as part of another application.
Want to add a QR reader to your mobile device? Here are some common QR readers to consider:
Google’s move towards integrating QR codes is yet another example of how mobile technology can be used in everyday real-life scenarios. Although QR technology may not appear as “hip” as image recogition, it’s still a valuable technology that we should not overlook.
Check out the video below for a demo of “Favorite Places on Google”…
Mobile to become leading access point for connecting to the internet by 2020
November 22, 2009
Keys, money, and mobile device - these are the three most common things people never leave home without. While we may occasionally run out of the house without our wallet or keys, we almost never leave the house without our mobile device. Why is that? Well, if you really stop and think about it, our mobile device is more than just a phone; it’s our lifeline to the world. Let’s face it, mobile is our second shadow, always-on, and rarely does it ever leave our side. It fills a void. It provides us the ultimate sense of security, comfort, and most importantly it keeps us connected to the people who matter most.
According to a survey on The Future of the Internet III by Pew Research, the following were predictions about technology and its roles in the year 2020:
- The mobile device will be the primary connection tool to the internet for most people in the world in 2020.
- The transparency of people and organizations will increase, but that will not necessarily yield more personal integrity, social tolerance, or forgiveness.
- Voice recognition and touch user-interfaces with the internet will be more prevalent and accepted by 2020.
- Those working to enforce intellectual property law and copyright protection will remain in a continuing arms race, with the crackers who will find ways to copy and share content without payment.
- The divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected, and the results will be mixed in their impact on basic social relations.
- Next-generation engineering of the network to improve the current internet architecture is more likely than an effort to rebuild the architecture from scratch.
Today, we see a lot discussion around topics such as mobile marketing, mobile advertising, mobile search, SMS services, barcode technology, mobile video, augmented reality, touch screen technology, location based services (LBS), and the list goes on. However, I believe we are still only scratching the surface of what mobile has to offer. Who knows what the next 10+ years of mobile innovation will bring us. I am not sure about you but I’m certainly excited.
Isn’t it time to rethink our perspective on mobile? Still need inspiration? Watch this video…
Semantic Search: Future or Hype?
September 18, 2009
We all know the “Big 3″ search engines (Google, Yahoo, Bing) are pretty effective at retrieving search results based on keywords. However, if you have narrow search requirements and need specific answers, then it’s important to have a good command of how to construct your queries using the proper search syntax and format. For the average (non-technical) person, learning search syntax is often confusing and not always practical. It’s problematic.
So what is Semantic Search and why the hype?
There’s a lot of buzz around this thing called Semantic Search, and for good reason. The real goal behind semantic search technology is to essentially enable the retrieval of accurate information via concept or meaning match. Semantic search doesn’t replace the traditional web but has the power to enhance it. I don’t deny that today’s major search engines do a good job at answering most search inquiries. However, the great hope with semantic search is that it may one day be able to go beyond the keywords that we type, and find exactly what we mean. This is good news if you are a recruiter and in the business of search. If your job is tied to sourcing on the web, hop over to Boolean Black Belt with Glen Cathy and check out his fantastic post on Semantic Search for Sourcers and Recruiters. One look at his site and you will quickly see why I believe Glen Cathey is a search rock-star.
Oh, and of course, definitely make sure to grab a copy of the amazing whitepaper authored by Shally Steckerl and Bryan Starbuck (CEO of TalentSpring). You can download a copy of their whitepaper on semantic search by clicking here. If you’re on Twitter, and like their whitepaper, make sure to follow @Shally and @BryanStarbuck and let them know your thoughts!
Here’s a great video explaining Semantic Search (in plain English). Enjoy!
Is Social Media a Fad or the biggest shift since the Industrial Revolution?
August 14, 2009
Social media is transforming our personal and professional lives. It impacts everything we do on the web. Erik Qualmann, author of Socialnomics, recently produced an eye-popping video that speaks to social media’s popularity around the world. He’s calling it a revolution, but what do you think?
Check out Erik’s video on Social Media…
You can follow Erik Qualman on Twitter, or jump over to his site Socialnomics for more details.
Augmented Reality brings business cards to life
July 23, 2009
If I ever decide to create new business cards this is definitely the way I want to do it…
Want more? Check out James Alliban’s talking business card.
