Cheezhead: Michael Marlatt on Web 2.0 ADD

Wednesday, November 5, 2008  //  0 Comments  //  Asides, CloudRecruiting.net

During a presentation at ERE Expo by Recruiting Consultant Michael Marlatt called, “The Future of Recruiting is in the Cloud,” a new term was introduced into the conversation.

Marlatt brought up a new breed of media consumers called “media snackers,” or people who have been bombarded with media tools like social networks, microblogs, and media aggregators, and then acquire “Web 2.0 Attention Deficit Disorder.”

“We’re so overwhelmed, we don’t take the time anymore to read blogs like we did three years ago,” Marlatt said. “Anyone who actually blogs can look at their analytics and see the level of traffic vs. a year ago. The attention span of most users is waning. People are consuming information in small bits and choose how they want it when they want it. It’s about micromedia, not social media.”

Michael Marlatt on Web 2.0 ADD.