Greg Verdino: Marketing, Media & Trends: You’re ahead of the curve. Deal with it…

Tuesday, September 16, 2008  //  0 Comments  //  Asides, Cloud Computing, Emerging Trends, On the Radar, Social Media, Web 2.0

Greg Verdino: Marketing, Media & Trends: You’re ahead of the curve. Deal with it…
A new graph of the Gartner hype cycle for emerging technologies has been popping up on a variety of blogs. If you haven’t seen it yet, the graph charts the path that many nascent technologies take from launch, through irrational exuberance, through disillusionment and ultimately to that ‘a-ha moment’ that leads to measured and rational mainstream adoption. It’s classic ‘Crossing the Chasm’ stuff…