Hewitt Associates Launches Mobile SMS Campaign!
Thursday, April 23, 2009 // 3 Comments // Blog, Mobile Marketing, Mobile Recruiting
Today marks the official launch of Hewitt‘s SMS Job Alert Campaign. The goal is to provide experienced-hire prospects (candidates) a non-intrusive communication channel for staying informed and connected with the latest career opportunities at Hewitt.
How does this mobile recruiting campaign work?
The current campaign is targeted towards attracting Executive-level prospects with program management experience. Subscribers “opt-in” to the SMS campaign by responding to the ad as noted in the image above. Curious about how it actually works? Try it: Send a text message with the keyword “HEWITT2″ to 88000. After opting into the campaign, subscribers receive an auto-response thanking them for their participation, along with a link to view Hewitt’s mobile-optimized job posting. The current SMS campaign is being powered by Recruit2Mobile.
I am very excited to be part of this ground-breaking project at Hewitt, particularly since I am partnering with fellow Sourcerer Mark Tindle, Think Tank Member Tim O’Connor, as well as with Mike Galyen from Recruit2Mobile. Stay tuned, more to follow…
About Hewitt Associates
Hewitt serves more than 3,000 clients who understand that people are their most important asset—and they count on us to maximize their human resources (HR) investment. Hewitt is the world’s largest provider of multi-service HR business process outsourcing (BPO), and the only firm fully integrating HR outsourcing and consulting.
Hewitt has been in business for more than 65 years and has approximately 23,000 employees in 33 countries. Nearly 95% of our largest clients have worked with Hewitt for at least five years. Hewitt’s leadership, reputation, capabilities, and relationships remain HR’s benchmark, giving clients real value in the face of increasingly complex human capital management challenges. Visit Hewitt to learn more.
About Recruit2Mobile
recruit2mobile’s management team fuses a history of innovation with extensive experience in recruiting, talent management, mobile marketing and software-as-a-service technologies. With more than five decades of combined technology-meets-recruiting knowhow, recruit2mobile’s management team has the knowledge and expertise to create a bold new world of mobile recruitment and communication.
Ryan Chartrand
April 23, 2009 at 1:51 pm
Where is this graphic being advertised? Also, is there going to be anything added to Hewett’s careers site? Just want to keep up with and follow the campaign.
Looks good, Michael!
Rick Fisk
April 26, 2009 at 9:30 pm
Yes, where else is the call to action going to be placed?
Michael Marlatt
April 26, 2009 at 11:34 pm
@Ryan, @Rick
1. We are piloting the mobile campaign and have decided to take a “grass-roots” approach to getting the word out vs. a big media splash. We recognize that the results will be impacted by this decision, but this is the initial approach…
2. The “call-to-action” is specific to a few key needs that we are working on. To clarify, Hewitt2 is an SMS campaign that I am presently managing. We have one other campaign (HEWITT1) that is running simultaneously. Regarding the HEWITT2 campaign, you can view my Unhub for examples on how the campaign is being advertised/incorporated across the social web… http://unhub.com/michaelmarlatt
3. We have also created a Twitter profile for Hewitt with the focus on providing the latest employment opportunities. We are advertising the “HEWITT2″ call-to-action message on the profile section. You can view Hewitt’s Twitter site here: http://twitter.com/hewittcareers
Keep in mind, there are specific details about the campaign I cannot share. However, any information that is non-confidential (posted on the public domain), you will likely see me cover again in a later post.
Thanks for stopping by and sharing your thoughts!