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	<title>Comments on: Hewitt Associates Launches Mobile SMS Campaign!</title>
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	<link>http://cloudrecruiting.net/hewitt-associates-launches-mobile-sms-campaign/</link>
	<description>Beyond Recruiting 2.0 &#124; Mobile Recruitment</description>
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		<title>By: Michael Marlatt</title>
		<link>http://cloudrecruiting.net/hewitt-associates-launches-mobile-sms-campaign/comment-page-1/#comment-10953</link>
		<dc:creator>Michael Marlatt</dc:creator>
		<pubDate>Mon, 27 Apr 2009 03:34:57 +0000</pubDate>
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		<description>@Ryan, @Rick

1. We are piloting the mobile campaign and have decided to take a &quot;grass-roots&quot; approach to getting the word out vs. a big media splash.  We recognize that the results will be impacted by this decision, but this is the initial approach...

2. The &quot;call-to-action&quot; is specific to a few key needs that we are working on.  To clarify, Hewitt2 is an SMS campaign that I am presently managing.  We have one other campaign (HEWITT1) that is running simultaneously.  Regarding the HEWITT2 campaign, you can view my Unhub for examples on how the campaign is being advertised/incorporated across the social web... http://unhub.com/michaelmarlatt  

3. We have also created a Twitter profile for Hewitt with the focus on providing the latest employment opportunities.  We are advertising the &quot;HEWITT2&quot; call-to-action message on the profile section. You can view Hewitt&#039;s Twitter site here:  http://twitter.com/hewittcareers

Keep in mind, there are specific details about the campaign I cannot share.  However, any information that is non-confidential (posted on the public domain), you will likely see me cover again in a later post.

Thanks for stopping by and sharing your thoughts!</description>
		<content:encoded><![CDATA[<p>@Ryan, @Rick</p>
<p>1. We are piloting the mobile campaign and have decided to take a &#8220;grass-roots&#8221; approach to getting the word out vs. a big media splash.  We recognize that the results will be impacted by this decision, but this is the initial approach&#8230;</p>
<p>2. The &#8220;call-to-action&#8221; is specific to a few key needs that we are working on.  To clarify, Hewitt2 is an SMS campaign that I am presently managing.  We have one other campaign (HEWITT1) that is running simultaneously.  Regarding the HEWITT2 campaign, you can view my Unhub for examples on how the campaign is being advertised/incorporated across the social web&#8230; <a href="http://unhub.com/michaelmarlatt" rel="nofollow">http://unhub.com/michaelmarlatt</a>  </p>
<p>3. We have also created a Twitter profile for Hewitt with the focus on providing the latest employment opportunities.  We are advertising the &#8220;HEWITT2&#8243; call-to-action message on the profile section. You can view Hewitt&#8217;s Twitter site here:  <a href="http://twitter.com/hewittcareers" rel="nofollow">http://twitter.com/hewittcareers</a></p>
<p>Keep in mind, there are specific details about the campaign I cannot share.  However, any information that is non-confidential (posted on the public domain), you will likely see me cover again in a later post.</p>
<p>Thanks for stopping by and sharing your thoughts!</p>
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		<title>By: Rick Fisk</title>
		<link>http://cloudrecruiting.net/hewitt-associates-launches-mobile-sms-campaign/comment-page-1/#comment-10941</link>
		<dc:creator>Rick Fisk</dc:creator>
		<pubDate>Mon, 27 Apr 2009 01:30:18 +0000</pubDate>
		<guid isPermaLink="false">http://cloudrecruiting.net/?p=4689#comment-10941</guid>
		<description>Yes, where else is the call to action going to be placed?</description>
		<content:encoded><![CDATA[<p>Yes, where else is the call to action going to be placed?</p>
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		<title>By: Ryan Chartrand</title>
		<link>http://cloudrecruiting.net/hewitt-associates-launches-mobile-sms-campaign/comment-page-1/#comment-10457</link>
		<dc:creator>Ryan Chartrand</dc:creator>
		<pubDate>Thu, 23 Apr 2009 17:51:39 +0000</pubDate>
		<guid isPermaLink="false">http://cloudrecruiting.net/?p=4689#comment-10457</guid>
		<description>Where is this graphic being advertised? Also, is there going to be anything added to Hewett&#039;s careers site? Just want to keep up with and follow the campaign.

Looks good, Michael!</description>
		<content:encoded><![CDATA[<p>Where is this graphic being advertised? Also, is there going to be anything added to Hewett&#8217;s careers site? Just want to keep up with and follow the campaign.</p>
<p>Looks good, Michael!</p>
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