Location Based Service (LBS), the future of job-searching on the go?

July 2, 2009 by Michael Marlatt 



Increasingly, we are seeing a proliferation of mobile applications that are focused on delivering highly personalized services. One of the key ways in which companies are delivering relevant content to mobile devices is through location-based service (LBS) applications.

There are two LBS mobile apps I believe are worth mentioning:


1. JobCompass, is a free iPhone app that offers job-seekers the ability to easily view jobs within their immediate proximity. The app is completely intuitive. To start, users simply enter the job search keywords, then specify radius. The app does all the heavy lifting. See video below…








2. Layar, is the world’s first mobile augmented reality (AR) browser. In layman terms, Layar enables users to view the general surroundings (via a camera phone) and instantly retrieve “real-time” data based on a user’s geolocation and where the camera is being pointed.

Unlike JobCompass, Layar was not specifically designed with the job-seeker in mind. However, it only takes a brief review to understand the value this application offers to job-seekers, as well as recruiters. Imagine the ability to scan your physical surroundings, target key companies within your local proximity, and then view a list of real-time job openings for your target client. Layar is just that slick and it would offer an advantage for account managers working out in the field, or job-seekers looking for new employment. (*Watch the video below at the 6:00 minute mark for more on this topic).

Layar is a free app that is only available for the T-Mobile G1, HTC Magic and other Android phones in Android Market for the Netherlands. Layar will be made available to the US, Germany, and UK markets later this year. Like many other iPhone enthusiasts, I’m still waiting for someone to create the iPhone equivalent for this amazing application. For now, enjoy this short video on Layar…

Filed under: Blog Posts, Emerging Trends, Mobile Apps, Mobile Recruiting, Mobile Trends, On the Radar, Video
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Comments

One Response to “Location Based Service (LBS), the future of job-searching on the go?”

  1. Talent Tidbits – Minimum Wage, Mobile recruitment, Source of talent & Social media policy | Destination Talent on July 7th, 2009 1:22 pm

    [...] Technology is advancing faster than we can keep track.  Michael Marlatt, alerted us to Location Based Service (LBS) as the future of job searching. Meanwhile the number of job searching apps on iPhone [...]

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