Comments on: Mobile SMS: (Still) The Undisputed King of Data Apps

By: Study: Employers Are Slow To Completely Invest in Mobile Recruiting

Study: Employers Are Slow To Completely Invest in Mobile Recruiting — Thu, 17 Nov 2011 14:06:49 +0000

[...] fewer send text messages. But here’s where a mobile strategy would suggest text over email. Text messages have a read rate approaching 100 percent. The open rate for emails on mobile devices may be no better than 30 percent, though the data is [...]

By: Seekers Go Mobile While Employers Lag Behind - ERE.net

Seekers Go Mobile While Employers Lag Behind - ERE.net — Thu, 17 Nov 2011 10:15:18 +0000

By: Michael Marlatt

Michael Marlatt — Tue, 22 Jun 2010 14:22:47 +0000

@JP – you raise an interesting question.

To answer your question, you don’t need a patent to send out blast text messages. Anyone can create a campaign provided you understand the basic guidelines.

Here are two basic things to remember:

1. After you have decided on your strategy, select a mobile provider or solution that fits your need.

First of all, if you are planning a large-scale campaign, then you will want to select a mobile solutions provider that is not only knowledgeable but also equipped with the proper infrastructure and technology to help drive your mobile messaging campaign. I’ve compiled a pretty extensive list of providers which you can view here: http://cloudrecruiting.net/the-ultimate-mobile-sms-directory-part-1/

Want to start small and keep it simple?

If you are not quite ready to launch a campaign on a large scale and simply want to get your feet wet, you should check out http://www.TextMarks.com (Free & paid options). I have used TextMarks extensively and it’s a very easy to use SaaS solution for anyone wanting to get a taste of mobile-marketing without the added expense.

2. Opt-in participation is key.

You must remember that it’s important to build an “opt-in” list. Marketing to your target audience requires that you get 100% permission prior to sending out a “blast”.

How do you do obtain permission?

You do this by creating a mobile campaign that combines a “keyword” plus “shortcode and a specific “call to action”.

Example Demo: Text the keyword “SHOWME” to 90206 (shortcode)

This is a simple mobile recruiting demo illustrating how mobile messaging can be used to segment a particular audience for later (target) marketing efforts.

Sorry for the lengthy response. I just want to make sure that you are clear on what’s required prior to initiating a campaign.

Cheers!

By: JP

JP — Fri, 18 Jun 2010 00:54:15 +0000

OK. I really see the value in this, but when creating the website to blast out your texts, do you need a Patent?

I feel anywhere else in the world this would be good to go, but mobile advertising in the US and Canada…does Google/Apple/etc. own the rights to do this? Can I really just create a mobile advertising plan without patenting the software / idea?

By: Michael Becker

Michael Becker — Wed, 26 May 2010 14:16:03 +0000

Michael,

I agree, nice post. Can you share your sources for your statistics?

By: Geoff Peterson

Geoff Peterson — Thu, 15 Apr 2010 02:41:41 +0000

Nice post Michael! Your title “Mobile SMS: (Still) The Undisputed King of Applications” says it all. It’s very easy for anyone, including recruiters today to get caught up in all the application hoopla mostly coming from the Apple/iPhone camp. I admit, I have hundreds of applications on my iPhone and have gotten deep into all the new possibilities with Foursquare, Loopt and other popular location-based services. Text messaging though is still the most often used application or feature on my phone, and I don’t see that changing anytime soon. Smart recruiters and companies are the ones opening up a mobile channel as a part of their talent acquisition strategy.