Mobile to become leading access point for connecting to the internet by 2020
Sunday, November 22, 2009 // 3 Comments // Blog, Emerging Trends, Mobile 2.0, Mobile Marketing, Mobile Recruiting, Mobile Trends, On the Radar, Social Media, Surveys and Data, Videos, Virtual Work, Web 2.0
Keys, money, and mobile device – these are the three most common things people never leave home without. While we may occasionally run out of the house without our wallet or keys, we almost never leave the house without our mobile device. Why is that? Well, if you really stop and think about it, our mobile device is more than just a phone; it’s our lifeline to the world. Let’s face it, mobile is our second shadow, always-on, and rarely does it ever leave our side. It fills a void. It provides us the ultimate sense of security, comfort, and most importantly it keeps us connected to the people who matter most.
According to a survey on The Future of the Internet III by Pew Research, the following were predictions about technology and its roles in the year 2020:
- The mobile device will be the primary connection tool to the internet for most people in the world in 2020.
- The transparency of people and organizations will increase, but that will not necessarily yield more personal integrity, social tolerance, or forgiveness.
- Voice recognition and touch user-interfaces with the internet will be more prevalent and accepted by 2020.
- Those working to enforce intellectual property law and copyright protection will remain in a continuing arms race, with the crackers who will find ways to copy and share content without payment.
- The divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected, and the results will be mixed in their impact on basic social relations.
- Next-generation engineering of the network to improve the current internet architecture is more likely than an effort to rebuild the architecture from scratch.
Today, we see a lot discussion around topics such as mobile marketing, mobile advertising, mobile search, SMS services, barcode technology, mobile video, augmented reality, touch screen technology, location based services (LBS), and the list goes on. However, I believe we are still only scratching the surface of what mobile has to offer. Who knows what the next 10+ years of mobile innovation will bring us. I am not sure about you but I’m certainly excited.
Isn’t it time to rethink our perspective on mobile? What do you think?
Russ Moon
November 22, 2009 at 5:52 pm
I have seen enough and learned enough in the last month to witness this migration first hand.
I’ll group the mobile naysayers into the bag with the following : MBA doesn’t help your career, internet sourcing is a fad, social media is a fad, the world is flat, “all I need is a landline telephone” etc.etc.etc..
I think it will happen in next 3-4 years IMHO.
Lead the charge, Michael Cloud = Freedom.
R
Michael Marlatt
November 23, 2009 at 11:07 am
It’s been fascinating to watch the migration to mobile. Not saying that mass adoption will happen over night, but it’s something we should continue to keep our eyes on if we hope to stay ahead of the curve. Mobile is certainly not new. However, the way in which we can use from a “mobile recruiting” perspective is still very new for most (particularly in the U.S.). Europe, and Asia especially have been leveraging mobile media & technology in ways that would astonish most people. To ignore mobile would be a huge mistake, especially since mobile devices out number PCs by 4 to 1. Mobile, a fad? I don’t think so. I’m with you Russ…
Thanks for stopping by and adding your thoughts!