Mobile Trends: QR Codes finally coming to a mobile near you?

Friday, March 6, 2009  //  0 Comments  //  Blog, Mobile Recruiting, Mobile Trends, On the Radar, SMS

What is a QR Code?

Have you ever noticed the strange looking pixel-like squares often found on certain online ads and billboard ads?  Well, believe it or not, the odd looking two dimensional design actually serves a purpose.  The image is commonly referred to as a QR code, QR being short for ‘Quick Response’.

A QR code is a matrix code (or two-dimensional bar code) created by Japanese Corporation Denso-Wave in 1994.  QR codes essentially serve as a new gateway for accessing mobile websites and content.  In order to decipher the images, a special software (on the mobile device) is used to convert the bar code into meaningful content. In many parts of the world, particularly Europe and Asia, QR codes are being used in creative ways to deliver relevant content to millions of mobile savvy users.

In the U.S., we are beginning to see greater adoption of QR code technology-particularly across the airline industry. Major carriers such as Delta Air Lines, American Airlines and Continental Airlines have started offering mobile ticketing programs at selected airports across the country. While we haven’t reached mainstream adoption in the U.S. with QR codes and mobile boarding passes, it’s a definitely a step in the right direction.

Are QR codes a viable marketing channel for employers?

It is not difficult to imagine employers leveraging QR codes in their overall marketing and recruiting strategy. It would be easy to embed QR codes on company brochures, business cards, presentations, hand-outs, and other promotional items. QR codes can easily drive prospective candidate to a website that provides details on upcoming opportunities, special recruiting events, contact information, and so on. With a little creativity, the possibilities are endless…

Here’s a video that demonstrates real-life examples of how a code reader (ScanLife) interacts with QR codes…enjoy!



Update: For the latest trends and analysis of QR codes, head over to Barcode.com and 2d Code for additional information. Also, if you are interested in experimenting with your own QR Code, you can find a nice list of QR generators courtesy of 2d Code.