SnapTell: ‘Snap.Get.Send’ solutions for Mobile Recruiting?

Monday, March 16, 2009  //  1 Comment  //  Blog, Cloud Computing, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Marketing, Mobile Recruiting, Mobile Trends, On the Radar, Videos

Do you have a web-enabled mobile device with a built in camera?

Is so, would you please do me a favor and follow the three instructions below?

1. First, go ahead, snap a photo of the “Heroes” image above.
2. Next, using your web-enabled mobile device, email that same photo to fun@snaptell.com
3. Finally, check your email for a follow up note from SnapTell and preview the link provided.

So what was the purpose of capturing a photo and emailing it to SnapTell?

Well, SnapTell has developed sophisticated image recognition technology that is absolutely amazing. Using any mobile device, simply snap a picture of the cover of any DVD, CD, Book or Video game, then send it directly to SnapTell as demonstrated above. Within seconds, SnapTell delivers additional information on the image you just emailed. Their image matching database includes millions of cover pictures and the accuracy is spot on. You can view their demo here, or even take it for a spin if you prefer the real-time experience.

According to SnapTell’s site, here are the major features of their “Snap.Send.Get” solution:

1. End-to-end mobile marketing solution
2. 100% opt-in mobile marketing
3. Works with all phones
4. Works with existing marketing collateral (Special bar-codes not required)
5. Fun to use by consumers
6. Real-time personalized, interactive communications
7. Easy to implement and deploy mobile marketing campaigns (Drag-and-drop GUI Campaign Manager)
8. Actionable metrics (Intuitive dashboard for easy navigation and tracking)

SnapTell as a Mobile Recruiting strategy?

Scenario #1:

Let’s assume for a moment that you represent a company that is contemplating a mobile recruiting campaign. Your goal is to attract (and hire) the “best and brightest” so you need a forward-thinking solution that will set your company above the competition. A company like SnapTell makes it super easy to develop a truly amazing mobile campaign. How? Well, with their “Snap.Send.Get” solution a hiring team is able to easily “drag and drop” specific images into the SnapTell image database to match with corresponding content (e.g., career site, job postings, open-house info, videos downloads, links, etc.) that can all be pushed to candidate’s mobile phone.

Now imagine attending a major campus recruiting event, professional career fair, or technology conference and your booth is equipped with SnapTell-ready images provided by your company. With some prompting by your print ads (or recruiting representatives), potential prospects could walk up to your booth, snap a photo, email it, and instantly receive a link that drives them to your mobile-enabled site (along with key information about careers, company details, where to apply, etc).

Scenario #2:

Imagine that “Rock-star” consultant, manager, or senior executive who is traveling through an airport. They notice a compelling ad that encourages them to snap a photo of an image, which then automatically redirects to your mobile-careers site, specific job listing, etc. Now, instead of wondering (hoping) whether someone noticed that expensive airport, billboard, or print ad, you now have the ability to accurately measure what ads are working vs. which are not. How’s that for metrics?

What’s the final take-away?

For the candidates:
SnapTell is fast and simple. No more ‘pecking’ at small characters or numbers into a tiny keypad. Get the information needed and walk away with a “wow, that company gets-it” impression.

For the employers:
SnapTell helps engage the consumer/prospective candidates by simplifying the mobile web experience. A key advantage of SnapTell’s solution is that hiring teams can easily access “real-time” stats on the effectiveness of a mobile campaign before ever leaving a campus recruiting event, career fair, conference, or any other scenario.

Does the idea of image recognition in recruiting sound too far-fetched? Maybe so; however, as mobile growth continues its domination in the world mass media, integrating a creative mobile recruitment campaign may make all the difference between hiring that next “Rock-star” or losing out to your competition. Ready or not, SnapTell is making a huge impact in the consumer space. Check out their impressive list of mobile campaigns here.

* For more details, I would highly recommend taking a closer look at SnapTell’s site. Oh, and if you are an iPhone user, you can download SnapTell’s free mobile app from the iTunes store. It rocks!