QR Codes, Twitter, & Viral-Marketing: A lesson in mobile innovation

Monday, July 6, 2009  //  3 Comments  //  Blog, Mobile Marketing, Mobile Recruiting, Mobile Trends, On the Radar, Videos

Editoras launches a “guerrilla” marketing strategy incorporating mobile technology, 4,000+ QR code stickers, and Twitter. The result: An unforgettable user experience. Check out this slick video on how they did it…

Mobile Trends: Finnair introduces new 2-D Barcode check-in service.

Sunday, February 15, 2009  //  0 Comments  //  Mobile Trends, SMS

While we in the U.S. are still trying to get our arms wrapped around the idea of basic SMS, mobile innovation is taking place all over the world. Here’s a great example…

Finnair is one of the most advanced airlines in the world when it comes to utilization of E-services and in particular mobile phone [...]