Layar’s Reality Browser for the iPhone is finally available!

October 16, 2009 by Michael Marlatt · Leave a Comment 





Layar’s Reality Browser has finally arrived stateside and is now available for iPhone users. If you have been following the developments in mobile technology and augmented reality, then you will agree that Layar takes mobile browsing to the next level.

Why all the hype around Augmented Reality?

Augmented Reality (AR) is generating buzz as the “next killer mobile app” and for good reason. The trend in augmented reality is gaining greater momentum, which is evident by the many new vendors entering this space. Take a look at Wikitude, IBM’s Seer app, TwittARound, Wildlife Fate Campagin, or the cool AR + 3-D campaigns by Hyperfactory, etc. and you will quickly understand why there’s so much hype around this new technology. Whether you are shopping, searching for the nearest restaurant, gas station, or job-hunting on-the-go, AR has the potential to offer a little something for everyone.

Want to see more of what the future holds? Check out the latest video by Layar…



Filed under: Blog Posts, Cloud Computing, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Recruiting, Mobile Trends
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Augmented Reality (AR) coming to an iPhone near you?

July 7, 2009 by Michael Marlatt · Leave a Comment 




Acrossair, the makers of the TVGuide.co.uk iPhone app recently built Nearest Tube, one of the first augmented reality apps to go live in the iPhone AppStore. Nearest Tube offers similar augmented reality (AR) “coolness” previously featured by Layar. While it doesn’t seek to address topics such as mobile recruiting or job-searching on the go, it does serve a simple (yet important) function by helping Londoners locate their nearest subway via their iPhone. Nearest Tube is only available to Apple iPhone 3GS users and will be made availble as soon as Apple approves the app.

Expect more AR apps for mobile devices in the future. For now, check out the video below…






Filed under: Blog Posts, Cloud Computing, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Trends, On the Radar, Video, Web 2.0
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