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	<title>CloudRecruiting.net &#187; AcrossAir</title>
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		<title>Layar&#8217;s Augmented Reality Browser for the iPhone is finally available!</title>
		<link>http://cloudrecruiting.net/layars-reality-browser-for-the-iphone-is-finally-available/</link>
		<comments>http://cloudrecruiting.net/layars-reality-browser-for-the-iphone-is-finally-available/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 05:43:18 +0000</pubDate>
		<dc:creator>Michael Marlatt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Mobile 2.0]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Mobile Recruiting]]></category>
		<category><![CDATA[Mobile Trends]]></category>
		<category><![CDATA[AcrossAir]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[IBM Seer]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[Location Based Service]]></category>
		<category><![CDATA[TAT]]></category>
		<category><![CDATA[TwittARound]]></category>
		<category><![CDATA[Wikitude]]></category>

		<guid isPermaLink="false">http://cloudrecruiting.net/?p=5712</guid>
		<description><![CDATA[Layar&#8217;s Reality Browser has finally arrived stateside and is now available for iPhone users. If you have been following the developments in mobile technology and augmented reality, then you will agree that Layar takes mobile browsing to the next level. Why all the hype around Augmented Reality? Augmented Reality (AR) is generating buzz as the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://layar.com/">Layar&#8217;s Reality Browser </a> has finally arrived stateside and is now <a href="http://layar.com/layar-is-in-the-iphone-app-store/">available for iPhone users</a>.  If you have been following the developments in mobile technology and augmented reality, then you will agree that Layar takes mobile browsing to the <a href="http://cloudrecruiting.net/layar-the-worlds-first-mobile-augmented-reality-browser/">next level</a>.</p>
<p><strong>Why all the hype around Augmented Reality?</strong></p>
<p><a href="http://en.wikipedia.org/wiki/Augmented_reality">Augmented Reality (AR) </a>is generating buzz as the <a href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;hs=GFJ&amp;q=augmented+reality%2C+killer+mobile+app&amp;btnG=Search&amp;aq=f&amp;oq=&amp;aqi=">&#8220;next killer mobile app</a>&#8221; and for good reason. The trend in augmented reality is gaining greater momentum, which is evident by the many new vendors entering this space.  Take a look at <a href="http://www.youtube.com/watch?v=8EA8xlicmT8">Wikitude</a>, <a href="http://www.fastcompany.com/blog/kit-eaton/technomix/augmented-reality-hits-wimbledon-tennis-championship">IBM&#8217;s Seer app, </a><a href="http://i.document.m05.de/">TwittARound</a>, <a href="http://www.work67.com/awards/cannes/2009/cn/wwf/">Wildlife Fate Campagin</a>, or the <a href="http://www.mobithinking.com/white-papers/bring-your-mobile-campaign-life-virtually-insider-s-guide-augmented-reality">cool AR + 3-D campaigns by Hyperfactory</a>, etc. and you will quickly understand why there&#8217;s so much hype around this new technology.  Whether you are shopping, searching for the nearest restaurant, gas station, or <a href="http://cloudrecruiting.net/location-based-service-lbs-the-future-of-job-searching-on-the-go/">job-hunting on-the-go</a>, AR has the potential to offer a little something for everyone.  </p>
<p><strong>Want to see more of what the future holds?  Check out the latest video by Layar</strong>&#8230;<br />
<br /></br><br />
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		<item>
		<title>Augmented Reality (AR) coming to an iPhone near you?</title>
		<link>http://cloudrecruiting.net/augmented-reality-ar-coming-to-a-mobile-near-you/</link>
		<comments>http://cloudrecruiting.net/augmented-reality-ar-coming-to-a-mobile-near-you/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 11:00:59 +0000</pubDate>
		<dc:creator>Michael Marlatt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Mobile 2.0]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Mobile Trends]]></category>
		<category><![CDATA[On the Radar]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[AcrossAir]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[Location Based Service]]></category>
		<category><![CDATA[Mobile Recruiting]]></category>
		<category><![CDATA[Nearest Tube]]></category>

		<guid isPermaLink="false">http://cloudrecruiting.net/?p=5272</guid>
		<description><![CDATA[Expect more Augmented Reality (AR) apps for mobile devices in the future.  Check out the cool AR video by clicking the image above, or view blog to learn more...]]></description>
			<content:encoded><![CDATA[<p><a href="http://acrossair.com/default.htm">Acrossair</a>, the makers of the TVGuide.co.uk iPhone app recently built <a href="http://acrossair.com/apps_nearesttube.htm">Nearest Tube</a>, one of the first augmented reality apps to go live in the iPhone AppStore.  Nearest Tube offers similar augmented reality (AR) &#8220;coolness&#8221; previously featured by <a href="http://cloudrecruiting.net/layar-the-worlds-first-mobile-augmented-reality-browser/">Layar</a>.  While it doesn&#8217;t seek to address topics such as <a href="http://cloudrecruiting.net/social-recruiting-summit-presentation-mobile-marketing-for-recruitment/">mobile recruiting</a> or <a href="http://cloudrecruiting.net/location-based-service-lbs-the-future-of-job-searching-on-the-go/">job-searching on the go</a>, it does serve a simple (yet important) function by helping Londoners locate their nearest subway via their iPhone. Nearest Tube is only available to Apple iPhone 3GS users and will be made availble as soon as Apple approves the app.</p>
<p>Expect more AR apps for mobile devices in the future.</p>
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