Recognizer, the new and improved Augmented ID App

March 9, 2010 by Michael Marlatt · Leave a Comment 

The meshing of mobile, digital information, and real-world images has taken off.

Whether you are an avid mobile fan or not, it’s hard not to notice the buzz around augmented reality. Need more examples? Run a quick search on the word “Augmented Reality” and you’ll likely get millions of results - literally. 

Back in July 2009, I first blogged about an AR mobile app called Augmented ID. Initially conceived by a Swedish design company called TAT, Augmented ID uses mobile face detection to “recognize” individuals, what social networks they’re connected to, as well as other personal information they are willing to share. If you’re wondering whether this app reveals too much personal data, don’t be. The app requires both participants to use the mobile application in order to work. Users have the option of setting specific limitations on what can or cannot be viewed.

Today, the new and improved “Augmented ID” is known as Recognizr. Although the mobile app is not yet available for wide-spread use, Recognizr is expected to be available within the next couple of months. I don’t know about you, but I’m certainly looking forward to taking this app for a test drive!

Want to see Recognizr in action? Check out this video…




» Click here to get additional TAT news and updates.

Filed under: Blog Posts, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Trends, On the Radar
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Layar’s Reality Browser for the iPhone is finally available!

October 16, 2009 by Michael Marlatt · Leave a Comment 





Layar’s Reality Browser has finally arrived stateside and is now available for iPhone users. If you have been following the developments in mobile technology and augmented reality, then you will agree that Layar takes mobile browsing to the next level.

Why all the hype around Augmented Reality?

Augmented Reality (AR) is generating buzz as the “next killer mobile app” and for good reason. The trend in augmented reality is gaining greater momentum, which is evident by the many new vendors entering this space. Take a look at Wikitude, IBM’s Seer app, TwittARound, Wildlife Fate Campagin, or the cool AR + 3-D campaigns by Hyperfactory, etc. and you will quickly understand why there’s so much hype around this new technology. Whether you are shopping, searching for the nearest restaurant, gas station, or job-hunting on-the-go, AR has the potential to offer a little something for everyone.

Want to see more of what the future holds? Check out the latest video by Layar…



Filed under: Blog Posts, Cloud Computing, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Recruiting, Mobile Trends
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Augmented Reality brings business cards to life

July 23, 2009 by Michael Marlatt · Leave a Comment 

If I ever decide to create new business cards this is definitely the way I want to do it…





Want more? Check out James Alliban’s talking business card.

Filed under: Blog Posts, Emerging Trends, Mobile Apps, Mobile Trends, Personal Branding, Prototypical, Video
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Augmented ID, a new mobile app and the ultimate ice-breaker?

July 11, 2009 by Michael Marlatt · Leave a Comment 





Augmented Reality (AR) is generating buzz as the “next killer mobile app” and for good reason. Take a look at Layar, Wikitude, IBM’s Seer app, TwittARound, Wildlife Fate Campagin, and the cool AR + 3-D campaigns by Hyperfactory, etc. and you will quickly understand why there’s so much hype around this new technology.

TAT creates Augmented ID

TAT, a Swedish software and design company, recently developed a new concept called Augmented ID. Augmented ID uses facial recognition technology and offers a convenient method for viewing the digital identities of the people around you. This could prove to be an interesting way to “break the ice” and get to know people. Imagine having instant access to information about a conference speaker, trainer, new client, co-worker, or a person you just met at a Starbucks. Regardless of how it is used, the possibilities are quite exciting. However, at the moment, Augmented ID is not yet ready for prime-time. For now, see below for a brief video intro…


Want more AR videos from TAT? Check out their showroom for a peek at other cool apps.

Filed under: Blog Posts, Cloud Computing, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Recruiting, Mobile Trends, On the Radar, Web 2.0
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Augmented Reality (AR) coming to an iPhone near you?

July 7, 2009 by Michael Marlatt · Leave a Comment 




Acrossair, the makers of the TVGuide.co.uk iPhone app recently built Nearest Tube, one of the first augmented reality apps to go live in the iPhone AppStore. Nearest Tube offers similar augmented reality (AR) “coolness” previously featured by Layar. While it doesn’t seek to address topics such as mobile recruiting or job-searching on the go, it does serve a simple (yet important) function by helping Londoners locate their nearest subway via their iPhone. Nearest Tube is only available to Apple iPhone 3GS users and will be made availble as soon as Apple approves the app.

Expect more AR apps for mobile devices in the future. For now, check out the video below…






Filed under: Blog Posts, Cloud Computing, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Trends, On the Radar, Video, Web 2.0
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