Why all the hype around Augmented Reality?

Augmented Reality (AR) is generating buzz as the “next killer mobile app” and for good reason. The trend in augmented reality is gaining greater momentum, which is evident by the many new vendors entering this space. Take a look at Wikitude, IBM’s Seer app, TwittARound, Wildlife Fate Campagin, or the cool AR + 3-D campaigns by Hyperfactory, etc. and you will quickly understand why there’s so much hype around this new technology. Whether you are shopping, searching for the nearest restaurant, gas station, or job-hunting on-the-go, AR has the potential to offer a little something for everyone.

Want to see more of what the future holds? Check out the latest video by Layar…

TAT creates Augmented ID

TAT, a Swedish software and design company, recently developed a new concept called Augmented ID. Augmented ID uses facial recognition technology and offers a convenient method for viewing the digital identities of the people around you. This could prove to be an interesting way to “break the ice” and get to know people. Imagine having instant access to information about a conference speaker, trainer, new client, co-worker, or a person you just met at a Starbucks. Regardless of how it is used, the possibilities are quite exciting. However, at the moment, Augmented ID is not yet ready for prime-time. For now, see below for a brief video intro…

Want more AR videos from TAT? Check out their showroom for a peek at other cool apps.