SnapTell: ‘Snap.Get.Send’ solutions for Mobile Recruiting?

March 16, 2009 by Michael Marlatt · 1 Comment 





Do you have a web-enabled mobile device with a built in camera?

Is so, would you please do me a favor and follow the three instructions below?

1. First, go ahead, snap a photo of the “Heroes” image above.
2. Next, using your web-enabled mobile device, email that same photo to fun@snaptell.com
3. Finally, check your email for a follow up note from SnapTell and preview the link provided.

So what was the purpose of capturing a photo and emailing it to SnapTell?

Well, SnapTell has developed sophisticated image recognition technology that is absolutely amazing. Using any mobile device, simply snap a picture of the cover of any DVD, CD, Book or Video game, then send it directly to SnapTell as demonstrated above. Within seconds, SnapTell delivers additional information on the image you just emailed. Their image matching database includes millions of cover pictures and the accuracy is spot on. You can view their demo here, or even take it for a spin if you prefer the real-time experience.

According to SnapTell’s site, here are the major features of their “Snap.Send.Get” solution:


1. End-to-end mobile marketing solution
2. 100% opt-in mobile marketing
3. Works with all phones
4. Works with existing marketing collateral (Special bar-codes not required)
5. Fun to use by consumers
6. Real-time personalized, interactive communications
7. Easy to implement and deploy mobile marketing campaigns (Drag-and-drop GUI Campaign Manager)
8. Actionable metrics (Intuitive dashboard for easy navigation and tracking)

SnapTell as a Mobile Recruiting strategy?

Scenario #1:

Let’s assume for a moment that you represent a company that is contemplating a mobile recruiting campaign. Your goal is to attract (and hire) the “best and brightest” so you need a forward-thinking solution that will set your company above the competition. A company like SnapTell makes it super easy to develop a truly amazing mobile campaign. How? Well, with their “Snap.Send.Get” solution a hiring team is able to easily “drag and drop” specific images into the SnapTell image database to match with corresponding content (e.g., career site, job postings, open-house info, videos downloads, links, etc.) that can all be pushed to candidate’s mobile phone.

Now imagine attending a major campus recruiting event, professional career fair, or technology conference and your booth is equipped with SnapTell-ready images provided by your company. With some prompting by your print ads (or recruiting representatives), potential prospects could walk up to your booth, snap a photo, email it, and instantly receive a link that drives them to your mobile-enabled site (along with key information about careers, company details, where to apply, etc).

Scenario #2:

Imagine that “Rock-star” consultant, manager, or senior executive who is traveling through an airport. They notice a compelling ad that encourages them to snap a photo of an image, which then automatically redirects to your mobile-careers site, specific job listing, etc. Now, instead of wondering (hoping) whether someone noticed that expensive airport, billboard, or print ad, you now have the ability to accurately measure what ads are working vs. which are not. How’s that for metrics?

What’s the final take-away?

For the candidates:
SnapTell is fast and simple. No more ‘pecking’ at small characters or numbers into a tiny keypad. Get the information needed and walk away with a “wow, that company gets-it” impression.

For the employers:
SnapTell helps engage the consumer/prospective candidates by simplifying the mobile web experience. A key advantage of SnapTell’s solution is that hiring teams can easily access “real-time” stats on the effectiveness of a mobile campaign before ever leaving a campus recruiting event, career fair, conference, or any other scenario.

Does the idea of image recognition in recruiting sound too far-fetched? Maybe so; however, as mobile growth continues its domination in the world mass media, integrating a creative mobile recruitment campaign may make all the difference between hiring that next “Rock-star” or losing out to your competition. Ready or not, SnapTell is making a huge impact in the consumer space. Check out their impressive list of mobile campaigns here.

Before we part ways, I leave you with this final video…enjoy!

* For more details, I would highly recommend taking a closer look at SnapTell’s site. Oh, and if you are an iPhone user, you can download SnapTell’s free mobile app from the iTunes store. It rocks!

Filed under: Blog Posts, Cloud Computing, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Marketing, Mobile Recruiting, Mobile Trends, On the Radar, Video
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Mobile Trends: Finnair introduces new 2-D Barcode check-in service.

February 15, 2009 by Michael Marlatt · Leave a Comment 

While we in the U.S. are still trying to get our arms wrapped around the idea of basic SMS, mobile innovation is taking place all over the world. Here’s a great example…



Finnair is one of the most advanced airlines in the world when it comes to utilization of E-services and in particular mobile phone applications.

Finnair was the first airline in the world to enable passengers to check-in in advance for flights with a text Finnair 2D Bar Code.gifmessage. Now, Finnair is the first airline to enable passengers also to check-in with a 2D-barcode boarding card -multimedia message (MMS) from Copenhagen, Denmark.

In this new feature to the mCheck-in service, Finnair sends to it’s Finnair Plus loyalty scheme customers an MMS with a 2D-barcode boarding card. This 2D-barcode replaces the traditional paper boarding card and can be used in the shops, in security check and at the gate where personnel use their scanners to read the data.

This new feature together with the traditional intelligent SMS (iSMS) mCheck-in option has been introduced to Finnair Plus loyalty customers departing from Copenhagen, Denmark. For Finnair Plus loyalty customers the Finnair’s mCheck-in service is complimentary service in which they only pay for the reply-message or for the MMS data transfer.

BookIT : Finnair introduces new features to the mCheck-in service.

Filed under: Mobile Trends, SMS
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You’re hired! Cross-media job search nets qualified applications

January 10, 2009 by Admin · Leave a Comment 

We often talk creative ways in which we can leverage mobile marketing in the recruitment process.  More Mobile Relations utilized an integrated solution that included print, ad, SMS, MMS, and email to recruit qualified candidates.  Here’s a case of a company truly “walking-the-talk” with great success.

This from More Mobile Relations:

The challenge

Attracting the best employees is a challenge in the best of times. A new generation of job seekers is more inclined to focus on value-based issues rather than a fancy title or fat paycheck. Corporate social responsibility (CSR), company values, environmental policies and so on are increasingly important factors in attracting employees. For these job seekers, company information and the way the company expresses its brand can be deciding factors.

More Mobile Relations Norway was hiring new employees in cooperation with Orion Search International AS. The first job recruitment ad (Dagens Næringsliv, on July 4, 2008) was very traditional in approach and had very low response, resulting in no qualified applications.

You can read the solution here: You’re hired! Cross-media job search nets qualified applications | More Mobile Relations.

Filed under: Asides, Emerging Trends, Mobile 2.0, Mobile Marketing, Mobile Recruiting, On the Radar, Prototypical, Recruitment, SMS
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