Layar’s Reality Browser for the iPhone is finally available!

October 16, 2009 by Michael Marlatt · Leave a Comment 





Layar’s Reality Browser has finally arrived stateside and is now available for iPhone users. If you have been following the developments in mobile technology and augmented reality, then you will agree that Layar takes mobile browsing to the next level.

Why all the hype around Augmented Reality?

Augmented Reality (AR) is generating buzz as the “next killer mobile app” and for good reason. The trend in augmented reality is gaining greater momentum, which is evident by the many new vendors entering this space. Take a look at Wikitude, IBM’s Seer app, TwittARound, Wildlife Fate Campagin, or the cool AR + 3-D campaigns by Hyperfactory, etc. and you will quickly understand why there’s so much hype around this new technology. Whether you are shopping, searching for the nearest restaurant, gas station, or job-hunting on-the-go, AR has the potential to offer a little something for everyone.

Want to see more of what the future holds? Check out the latest video by Layar…



Filed under: Blog Posts, Cloud Computing, Emerging Trends, Mobile 2.0, Mobile Apps, Mobile Recruiting, Mobile Trends
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The ‘Science’ of Recruiting in the Cloud?

March 14, 2009 by Michael Marlatt · 1 Comment 



The other day I was speaking to good friend, entrepreneur, and fellow Think Tank Member - Eric Jaquith. He never ceases to amaze me because each time we speak, he always surprises me with something new. During our latest discussion, he alerted me to an interesting iPhone application that was recently launched by JobScience, a provider of human capital management solutions. For JobScience customers, the iPhone app essentially allows recruiters to access the new Skills and Knowledgebase, run basic and advanced search queries, easily review and retrieve contact details, as well as much more. What is also interesting is the technology they are using to build and deliver their services.

According to Ted Elliot, CEO & Founder of JobScience:

“We have decided to embrace the force.com platform and not only run our business on salesforce.com, but also build applications on the force.com platform.”

The release of JobScience’s iPhone app for Recruiters reminded me of another similar product that was launched back in early February by a company called SendOuts.

With the pervasiveness of mobile in today’s society, and the virtual workforce changing everything, it’s exciting to see companies develop innovative technology that is enabling recruiters to stay connected, anytime, and anywhere.

If you would like to view JobScience’s iPhone demo, you can catch it here… JobScience for the iPhone - Demo Video »

View the SendOuts Pro iPhone application demo here…


Filed under: Blog Posts, Mobile 2.0, Mobile Apps, Mobile Recruiting, Mobile Trends
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