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Phonecasting, also known as phlogging or phone-blogging, involves the ability to use your phone to broadcast directly to the internet, live. Phonecasting combines the popularity of podcasting with the ubiquity and ease of use of mobile devices.

How does Phonecasting differ from Podcasting?

Well, for starters, podcasters typically use a microphone and recording software to create their programming. In contrast, phonecasters use the phone as the microphone. In addition, unlike traditional podcasting, phonecasting does not require recording software but simply phonecasting service (or application) that allows users to dial a number and record.

Don’t like blogging? Try phonecasting to attract your target audience.

You have often heard me speak about the topic of mobile marketing as a recruitment channel. Mobile recruiting offers the ability to market specifically to a target audience anytime, anywhere, on their mobile device. Since mobile is the most widely used of all mass media channels, phonecasting offers yet another dimension to the idea of mobile recruiting. With phonecasting, recruiters/employers have the ability to share job opportunities in the form of audio podcasts or jobcasts.  Chris Russell over at JobsinPods has built a formidable business providing jobcasting solutions for employers.  Consumers (candidates) can easily subscribe to a phonecasts/jobcasts and listen while on-the-go, at the gym, during idle time in traffic, etc.  You can follow Chris Russell on Twitter to get more on this topic.

In addition to jobcasting, industry voices such as Michael Kelemen from the Recruiting Animal Show, Asia-Pacific’s Most-Connected Recruiter Stan Relihan, and my good friend Jim Stroud at The Recruiter’s Lounge have helped to popularize the general use of podcasting as a form of infotainment in the recruiting industry.

Phonecasting’s self-service model…

In the true nature of Web 2.0, there are many self-services applications today that offer users the ability to begin phone-blogging, or phonecasting with minimal to no costs. To get started, all you need is a phone, a phonecasting service provider, and a message you wish to deliver. If you want to dive right into podcasting, then you will be pleased to know there are many available options to get you up and running in no time.

The following are 10 services that offer either phonecasting, podcasting, or voice broadcasting solutions:

1. www.phonecasting.com – Phonecasting.com is an online social network that brings you the best in podcasting, phonecasting, mobile and video content, plus simple tools for you to publish your own content to the nets podcasting community.

2. www.ipadio.com – ipadio allows you to broadcast from any phone to the internet, live.  Phone blog, commentate, collect audio data, record and update the world or simply let your mates know what you’re doing – ipadio is integrated with Twitter & Facebook.

3. www.gcast.com – Gcast‘s goal is to make personal broadcasting (podcasting) simple. Their focus is to allow users to create audio broadcasts, easily record voice messages, mix in your favorite music, and share it all for the world to hear.

4. www.jobsinpods.com - Jobs in Pods, the internet’s first ever audio recruitment platform built with social media. Unlike the traditional job boards you are used to visiting, Jobs in Pods is a place to actually hear from the employers themselves through audio interviews with their HR managers/employees.

5. www.yodio.com – Yodio offers an integrated, one-stop digital publishing service where anyone can go to self-record, produce, and share audio recordings (podcasts) and personal broadcasts (audio synchronized with digital photos).

6. www.gabcast.com – Gabcast.com is a podcasting and audioblogging platform that offers virtual communities, individuals and organizations an easy way to create and distribute audio content.

7. www.earfl.com – earfl was created to give your voice a voice. We’ve made it easy to tell your stories: just call 415.223.3802 from your mobile phone and start talking. Hang up, log on and start listening. It’s really that easy.

8. www.xmvoice.com – XMVoice offers voice broadcasting that allows you to instantly send hundreds or even thousands of interactive phone calls with ease while managing the entire process right from the Web.

9. labs.jaduka.com/dukaBuzz – dukaBUZZ enables site visitors to leave audio messages and testimonials that can be shared with others. Instead of typing and posting written comments, site visitors record audio comments using the dukaBUZZ widget and their standard phone (no software downloads or headsets required).

10. www.tweetmic.com – TweetMic is a Twitter fan’s must have iPhone app. It’s simple, intuitive, and allows you to make high-quality audio recordings or “Tweetcasts” then publish them directly to Twitter. There is no limit to how much you can record and you don’t need to sign up for any additional service to start using TweetMic. For more, check out the TweetMic review from goodBetaBest.com..

While the list above was not intended to be all-inclusive of the services available, if you feel I have left out any particularly useful sites, please be sure to leave a response and let us know. As always, thanks for stopping by!

Interesting post from Scott Gordon on RecruitingBlogs.com:

I honestly think that this is outstanding. I want to hire her..and hire her now. The recruiter at what ever cell phone provider she uses should be on her like stink. Who better to market their devices other than a girl that can send 484 text messages per day??

I don’t have kids but I can only imagine what I’d do if I were her dad. A monthly cell phone bill of $2900 bucks. 484 text messages per day – to FOUR – of her friends. Grrrrrrrand total per month – 14,528 text messages that generated a 400 page phone bill.

WHY is her dad so friggen happy??

Interesting usage trends follow. Recruiters take note: When you’ve got initiative there are no limits! OOOOOO…YOU ARE SO GROUNDED!! OOOOOOO!!!!