Tag Archives: Mobile Marketing
Hewitt Associates Launches Mobile SMS Campaign!
Thursday, April 23, 2009 // 3 Comments // Blog, Mobile Marketing, Mobile Recruiting
Today marks the official launch of Hewitt‘s SMS Job Alert Campaign. The goal is to provide experienced-hire prospects (candidates) a non-intrusive communication channel for staying informed and connected with the latest career opportunities at Hewitt. How does this mobile recruiting campaign work? The current campaign is targeted towards attracting Executive-level prospects with program management experience. [...]
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270M U.S. Wireless Subscribers push out 1 Trillion Text-Messages
Wednesday, April 22, 2009 // 0 Comments // Blog, Mobile Marketing, Mobile Recruiting
Mobile adoption in the U.S. has experienced phenomenal growth. According to CTIA‘s President and CEO Steve Largent, the U.S. wireless industry reached 270 million total subscribers at the end of 2008. While that number alone is already quite impressive, what I find even more amazing is the fact that U.S. subscribers have sent 1 trillion [...]
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Mobile Recruiting 101: Basic Q&A
Monday, April 6, 2009 // 3 Comments // Blog, Mobile Marketing, Mobile Recruiting, Mobile Trends
Ok, so I know what you are thinking: Mobile (SMS) is just for the youth market, right? Well, while that may have been the case a few years ago, we are now witnessing a growing trend that reveals otherwise. Today, of the 262 million total U.S. wireless subscribers, more than 138 million users now send [...]
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First ever Social Recruiting Summit to be held on June 15th at Google’s Headquarters
Saturday, April 4, 2009 // 1 Comment // Announcements, Blog, Mobile Marketing, Mobile Recruiting
As Social Media continues to influence and impact our lives, it is important for us to understand how to separate the hype from reality. This year, ERE is launching the “first-of-its-kind” Social Recruiting Summit which will be hosted by Susan Burns. The event will focus on exploring REAL “social recruiting” tactics and strategies that are [...]
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Nokia’s Supernova Launch: A Lesson in Innovation?
Wednesday, March 25, 2009 // 0 Comments // Blog, Emerging Trends, Mobile Marketing, Mobile Recruiting, Mobile Trends, On the Radar
Nokia collaborated with Hush to design a “unique install media experience” for the global launch of their Supernova phone. An Interactive Multi-Media & Mobile Recruiting idea? Nokia’s worldwide launch of the Supernova phone really got me thinking. Engaging users through interactive multi-media experiences appears to be the wave of the future. The forward-thinking companies are [...]
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Youtube: Mobile Recruiting-Unleash the 3rd Screen
Monday, March 9, 2009 // 0 Comments // Blog, Mobile Marketing, Mobile Recruiting, Presentations, Videos
This is a 2-minute promo video for a “Mobile Recruiting” webinar I delivered for Arbita ACES back in early 2009.
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