Pinger: Broadcast Voice Messages to a Group of People with One Call

May 13, 2009 by Michael Marlatt · 1 Comment 




Voice message broadcasting, when you need it, wherever you need it

At some point in our careers as recruiting professionals, it is highly likely we have been in the situation of supporting difficult clients, hard-to-fill needs, with next to impossible hiring deadlines. We all know that connecting with candidates is the most critical function of recruiting, yet on-going distractions throughout the day make it difficult to satisfy this fundamental aspect of what we do.

While some things remain outside of our control, the good news is that innovation in mobile technology has opened up a new channel for connecting with prospective candidates. Today, it is still a time-consuming process to call candidates individually in order to notify them of new career opportunities. However, thanks to a relatively new service called Pinger that has all changed. A key advantage of Pinger is that it provides users the ability to send a broadcast voice message to thousands of mobile recipients. Let’s say you are a recruiter with a well established candidate pipeline and all you need is a communication vehicle for pushing career updates. Whether it is a small or large audience, Pinger offers a quick method for disseminating a voice broadcast to a target candidate pool.

So, what are the benefits of using Pinger?

* Pinger can broadcast free voice messages to any mobile phone.
* PingerCast: Broadcast rich voice messages directly to thousands of mobile phones!
* Send free text messages to any US mobile phone with Textfree
* Send a picture to any US mobile phone via MMS or even to an email using Picfree
* Voice-Messaging Apps: Last 10 message previews, 1-button listen and more.
* Anyone with a text message-enabled mobile phone can use Pinger Voice Messaging.
* Access and Manage your messages, contacts and Pinger settings online.
* Import contacts from: Yahoo Mail, Gmail, Hotmail, Palm Desktop, Outlook, or any mobile phone.
* Works with almost all carriers and mobile phones.
* Custom Pinger clients available for the iPhone, iPod, Palm Treo and Balckberry devices.

Getting started with Pinger

Pinger Voicemail is available only in the US. It’s very easy to setup a free account. Using your MOBILE phone, simply call 408-916-5008 and Pinger takes care of the heavy lifting.

To cancel the Pinger service, login to your Pinger Social account at http://m.pinger.com and select Options. On this screen select “cancel my account” and closely follow the instructions.

Pinger demo…




Pinger for everyday use…



* Explore Pinger’s FAQ section to learn more.


Filed under: Blog Posts, Mobile 2.0, Mobile Apps, Mobile Recruiting, Mobile Trends, On the Radar, Video
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Mobile Marketing + Recruiting = SMART Recruiting

November 20, 2008 by Michael Marlatt · 1 Comment 



For those of you who know me well, it will not come as any surprise when I tell you that I’m a huge Mobile 2.0 fan. There’s a lot to be said about mobile communications and technology.

Mobile marketing and the use of SMS as a form of communication has become increasingly popular in North America. According to a report published by the Cellular Telecommunications & Internet Association (CTIA), U.S. mobile subscribers are contributing to 75 billion text messages per month. With the increase of mobile adoption and usage within the U.S., it makes sense for us to rethink our mobile recruitment strategies. As Recruiters, looking to explore innovative channels for connecting with new talent, there are tremendous advantages to leveraging mobile marketing.

Here are “10 Reasons Why Mobile Marketing Matters”:

1. Personal: Next to the wallet or purse, can you think of any other item that a prospective candidate may carry with them at all times?

2. Intimate: Mobile offers employers the ability to promote a new opportunity by broadcasting this to a targeted audience with the power of personal touch.

3. Confirmed Identity: Mobile takes the guess work out of knowing who we are contacting.

4. Convenient: Candidates can easily read SMS messages, even during the busiest times of the day. This is especially helpful when you’re trying to reach people who are not in the office, at their computers checking email, in a conference meeting with their project team, or traveling… you get the point.

5. Actionable: As recruiters, we want our target candidates calling back - right?  Well, if your “call to action” message is compelling enough, your target audience will call respond.

6. Persistent & Viral: Unlike traditional mass media or job-board marketing, the consumer carries the targeted message away with them on their device. If the message is interesting enough, it’s highly likely the recipient will forward to friend (or multiple friends).

7. Opt-in: What is great about Mobile marketing is that you build a permission based pool of talent; candidates can decide the level of interactions with your company. They also have the ability to easily opt-out of your marketing campaigns.

8. Builds Relationships: Mobile offers the ability to be creative in how we reach our audience while enabling us to maintain that “personal touch” in how we keep them informed of new opportunities.

9. Cutting Edge: Are you really trying to attract the best and brightest?  Let’s face it, candidates are often on-the-go, traveling, in meetings, and not necessarily sitting around watching your TV promo or online job advertisement.  Mobile campaigns are the best way to demonstrate that your company “gets-it” and is innovative.

10. Ubiquitous Access: We shouldn’t assume our candidate will be checking email messages or available to take calls when you need them.  Mobile strategies offer pin-point-accuracy in targeting your audience where they are at any point in time vs. where you think they are. Today, working professionals are tethered to their mobile device; the device is always “on” and always within reach.  The era of 24 x7 is here. Why not leverage this advantage?

Mobile marketing can offer many great advantages if leveraged properly. Is your company currently leveraging a mobile marketing campaign as part of your recruitment strategy?  If so, I would love to hear your thoughts and comments on this topic.

Filed under: Blog Posts, Emerging Trends, Mobile 2.0, Mobile Marketing, Mobile Recruiting, Mobile Trends, SMS
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