CloudRecruiting.net » video http://cloudrecruiting.net Beyond Recruiting 2.0 | Mobile Recruitment Thu, 03 Nov 2011 17:42:45 +0000 en hourly 1 http://wordpress.org/?v=3.0 Mobile & Recruitment: Are We There Yet? http://cloudrecruiting.net/mobile-recruitment-are-we-there-yet/ http://cloudrecruiting.net/mobile-recruitment-are-we-there-yet/#comments Mon, 28 Jun 2010 04:27:05 +0000 Michael Marlatt http://cloudrecruiting.net/?p=7070 Last month I was invited by ERE Media and Taleo to deliver a webinar on the topic of mobile recruiting. It was a great opportunity to provide relevant context around the “What, Why, and How” mobile has risen in popularity and worldwide adoption. Additionally, it was an opportunity to share past and present mobile recruiting case-studies from Hewitt Associates and AT&T, as well as demonstrate how SMS (text-messaging) could be used in future campaigns.

Live Text-Message Demo…

With the help of my friends over at mResource, I was able to provide a live text-message demo. Webinar attendees participating from the U.S. were prompted to send a text-message with the keyword “SHOWME” to 90206. This simple demo helped to illustrate how easily text-messaging could be used to segment and pre-screen a target audience. The example included some simple questions, a call-to-action, and a redirect to a mobile-optimized landing page. If you are curious on how to piece this type of campaign together, make sure to read my post entitled:  “Mobile Recruiting: The Basics of Building a Campaign”…»

If you missed the ERE-sponsored webinar, you may now easily view the slides below, or download the presentation here.

Mobile & Recruitment: Are we there yet

Click here to view more presentations from Michael Marlatt…».

Watch the recorded version of the Mobile Recruiting webinar:

* Interested in leveraging text-messaging and the mobile web as part of your recruitment marketing strategy? Visit mResource to learn more…»

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