You’re hired! Cross-media job search nets qualified applications

January 10, 2009 by Admin 

We often talk creative ways in which we can leverage mobile marketing in the recruitment process.  More Mobile Relations utilized an integrated solution that included print, ad, SMS, MMS, and email to recruit qualified candidates.  Here’s a case of a company truly “walking-the-talk” with great success.

This from More Mobile Relations:

The challenge

Attracting the best employees is a challenge in the best of times. A new generation of job seekers is more inclined to focus on value-based issues rather than a fancy title or fat paycheck. Corporate social responsibility (CSR), company values, environmental policies and so on are increasingly important factors in attracting employees. For these job seekers, company information and the way the company expresses its brand can be deciding factors.

More Mobile Relations Norway was hiring new employees in cooperation with Orion Search International AS. The first job recruitment ad (Dagens Næringsliv, on July 4, 2008) was very traditional in approach and had very low response, resulting in no qualified applications.

You can read the solution here: You’re hired! Cross-media job search nets qualified applications | More Mobile Relations.

Filed under: Asides, Emerging Trends, Mobile 2.0, Mobile Marketing, Mobile Recruiting, On the Radar, Prototypical, Recruitment, SMS
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